Graphics & Branding

BRANDING AND GRAPHIC DESIGN

POSITIONING YOUR BUSINESS FOR MAXIMUM EXPOSURE

WHY BRANDING AND GRAPHIC DESIGN ARE INSEPARABLE

Your branding is how you present your business to the world. It will remain every consumer’s first impression of your product or service and greatly impacts how successful you are in the earliest stages of business development. Unlike other content creators, we house a professional team of marketers, branding experts, and graphic designers who skilfully interpret audience behaviors and consumer trends to maximize your exposure in the short and long-term. It all comes down to telling your business story the way it needs to be told.

Our team of talented graphic designers excels in creating captivating visual identities that represent your brand’s essence. From logo design to comprehensive branding strategies, we develop cohesive and impactful visuals that resonate with your target audience, leaving a lasting impression.

CREATING YOUR LOGO

Your logo will become the most recognized symbol for your business. It needs to be stunning and accurate to your mission, vision, and industry. This is a complicated process, not just because everything needs to be absolutely perfect, but because your logo needs to be simple. A complicated logo will complicate your brand. Whereas a simplified logo can be easily translated across mediums, readable in any format, instantly recognizable, and modernized at any point in your business’s lifetime. Needless to say, your logo is one of the most critical needs your business could possibly have. Think of it this way: you’ve already spent countless hours developing your business and preparing your operations for launch, so why compromise your immediate success by shopping around for a cheap graphic designer to develop your logo? Skimping on this essential step instantly forces you to fight an uphill battle.

OPTIONS GALORE

When creating your brand, we will provide you with multiple logo options before narrowing down the exact look and feel of your brand. Different font types, font weights, and colours greatly impact subliminal messaging and clarity, making this step one of the most essential.

Once your logo is decided, we will provide you with examples of your logo in action so you can better understand how consumers will see your brand. This will give you a thorough understanding of your brand’s strengths and direct us towards the final product.

Before moving into your brand guidelines, we will also show you how your new logo will be displayed on various collateral, such as in social media format, on your product packaging, a storefront, a billboard, and so on.

Your brand guidelines will become your most trusted internal resource. As your business grows and you hire more team members, you will need to educate your employees on your branding. This will explain in detail how to build visual content, how to address your audience, which words to use and which words not to use, your tone of voice, core values, and more.

Work Process

Strategy Led Design In Every Details

Analysis & Idea Sharing

Our working process begins with a thorough analysis of your requirements, goals, and target audience. We believe in open communication and collaboration, so we engage in extensive idea sharing sessions with you to understand your vision, preferences, and objectives. This helps us align our creative strategies with your brand identity and ensures that we are on the same page throughout the project.

Wireframes, Mockups & Prototyping

Once we have a clear understanding of your project, we move on to creating wireframes. Wireframes are skeletal structures that outline the layout and basic functionality of your digital product or design.

After the wireframes are approved, we proceed to develop detailed mockups and interactive prototypes. Mockups provide a visual representation of the final design, including colors, typography, imagery, and UI elements. We share these mockups with you to gather feedback and make necessary revisions.

Front End & Backend Development

Once the Mockups and prototypes are approved, our development team begins the front-end and back-end development process. In the front-end development phase, we convert the approved design into a functional and visually appealing website, application, or digital platform. Our experienced developers write clean and efficient code to ensure optimal performance and cross-browser compatibility.

Testing & Launching

Quality assurance is an integral part of our working process. We conduct rigorous testing across multiple devices, browsers, and scenarios to ensure that your digital product or design functions flawlessly. We identify and rectify any issues or bugs, ensuring a seamless user experience.

Once testing is completed, we move forward with the launch phase. Whether it’s deploying your website, launching your mobile application, or implementing your design assets, we manage the launch process with attention to detail. We provide support during the launch phase to address any potential issues and ensure a successful go-live.